Geo Fencing Technology

When the mobile phone user walks into the store their.

Geo fencing technology.

Many geo fencing applications incorporate google earth allowing. Only 8 said their experience wasn t so great. Geofencing is a technology that defines a virtual boundary around a real world geographical area. Geofencing technology uses radio frequencies gps and bluetooth beacons to communicate between your business and prospective customer s smartphones.

Geofencing in a security strategy model provides security to wireless local area networks. Geo fencing geofencing is a feature in a software program that uses the global positioning system or radio frequency identification to define geographical boundaries geo fencing allow an administrator to set up triggers so when a device enters or exits the boundaries defined by the administrator an alert is issued. Geofencing is a service that triggers an action when a device enters a set location. Geofencing technology allows businesses to target their most qualified audience by simply providing virtual boundaries.

This is done by using predefined borders e g an office space with borders established by positioning technology attached to a specially programmed server. For example if you own a store in a shopping mall you might show mobile users a coupon or discount going on in your store via geofencing. Geo fence can be used for location based messaging for tourist safety and communication. In doing so a radius of interest is established that can trigger an action in a geo enabled phone or other portable electronic device.

And since geofencing technology is used to directly communicate with consumers and prospective users in a specific area it should be a primary component of your business tactic. Geofencing is the use of gps or rfid technology to create a virtual geographical boundary enabling software to trigger a response when a mobile device enters or leaves a particular place sometimes the response can also be triggered by a wi fi or a cellular data that has already been designed to trigger the action. When target customers step into that boundary they activate ads or push notifications for a specific business enticing potential customers within that boundary to visit a storefront. However the 2018 geofencing survey shows that employees don t mind geofencing at work.

As geofencing technology grows in popularity especially for use in the workplace so do concerns about employee privacy.